Fourth Day turns 18
Fourth Day Public Relations is officially an adult. The team celebrated its 18th birthday recently with a cheers to the future and an exciting buzz in the air as we look forward to our 2020 offsite...
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Why big tech companies need to repair their reputations in 2018
Big tech was put on trial in 2017, with firms enduring an onslaught of criticism throughout the year.
False information is soaring. What does it mean for business?
In this article, Xanthe explores how the rise of misinformation and disinformation has become a significant risk for businesses.
Staying credible: how to combat a cacophony of fake news
Fake news continues to be the focus of widespread concern, and it’s now more important than ever that brands must be wary of contributing to the spread of factually incorrect information.
(Not) everybody’s heard about the bird(s)
From the company's inception in 2002 until present day, Xanthe walks us through the evolution of Fourth Day's brand.
5 pieces of advice for a successful media interview
Media interviews provide a fantastic platform for company spokespeople to raise awareness of their brand - but giving an effective interview is easier said than done.
A year in four stories - our review of 2024
2024 has been busy - from elections to outages and outrage, there was a lot to take in. Here are our top stories from the year.
Why whitepapers are maligned but magnificent
Whitepapers can be a fantastic marketing tool to generate awareness and offer readers a way past a problem. Yet many miss the mark. Here we explain why.
Are you getting maximum value from your lead gen content?
There are many ways to draw additional value from your content. Here we share a few tactics we've deployed as part of clients' content campaigns.
Office politics: What's OK to share?
We all have different political views, so what's OK to share with your colleagues in the workplace?