Telling truth in a world of lies: how brands can deal with disinformation
How can brands deal with disinformation and misinformation in an age where lies spread faster than truth - and people you talk to may not even exist?
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PR and journalism – an enduring and evolving relationship
How have relationships between PRs and journalists evolved over the years? Having worked in brand comms since the 90s, our Account Director, Rachel Murray, shares her thoughts and experiences
Has Generative AI made writer’s block a thing of the past?
Can GenAI be a helpful tool in overcoming writer's block? Xanthe gathers opinions from PR peers.
International Women's Day 2024 - celebrating Fourth Day’s inspiring women!
Hear from Fourth Day's inspiring women about what International Women's Day means to them and and the advice that they'd give to young women considering a career in PR.
Carrington Textiles
Changing perception: from cotton trader to textile innovator
We were tasked with transforming the image of traditional Lancashire fabric manufacturer Carrington Textiles
Three takeaways from Honest Talks - the Liverpool edition
Last night, we took Honest Talks on the road for the first time as we headed to Liverpool to discuss the future of work.
Honest Talks #3 – 24/7ism: can you afford to switch off?
Yesterday we hosted the third and final session in our Honest Talks series on social media for business.
Tech startup PR - head above or below the parapet?
Fourth Day founder Xanthe Vaughan Williams offered tech startup PR tips at the Plexal building, formerly the press office for the 2012 Olympics and now an innovation hub for “deep tech” startups.