PR agency 3Points Communications are specialists in fintech and Chicago tech. On a recent trip to the Windy City our director Xanthe sat down with founder and CEO Drew Mauck to discuss some of the big trends in international PR, Chicago's 'do-it-yourself attitude' and, among other things, the best place to take a journo for lunch!
Despite the surf and barbies, the Christmas period for businesses in Oz can be gruelling. Olivia, our PR consultant Down Under, shares her thoughts on weathering the Christmas blackout.
Watching Mark Zuckerberg squirming in front of Congress shows just how much trust in tech giants has changed in recent years. So how can tech businesses protect themselves from the current 'techlash'?
The best PR happens when people and brands are recommended independently. That's why, if you’re going to produce your own podcast, you need to make sure people feel confident about passing it on.
Fourth Day Account Manager Katharina has recently started moonlighting as a counsellor. Here she analyses the often complicated relationship between journalists and PRs and explores how applying certain theories of psychology could help everyone.
Elegant, imposing, bustling, historic, diverse: these are just a few words that could be used to describe Somerset House - where our Fourth Day London office can be found.
While there are several ways to attract investment from funders - one thing that's essential for tech start-ups and entrepreneurs, who are looking to catch the eye of investors, is establishing their credibility using PR.
Yesterday marked International Men's Day so it was apt that my colleague Xanthe and I headed to Masculinity in the Workplace, hosted by Token Man; an initiative that aims to give men in industry a better understanding of the challenges women face in business, and HeANDShe; a conference series designed to bring men into the gender conversation.
AMEC's measurement month has seen a whole host of events run across the globe so, Emily thought now would be a great time to take stock and share what our approach to measurement is here at Fourth Day.
Australia is rapidly growing in every way, with geographic constraints being a thing of the past.