‘Can Do’ measurement, Part 5: Measurement metrics jargon buster
A quick cheat sheet on a few of the key measurements we use in PR and what they mean in real terms.
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Three highlights from the Women in Business Expo Virtual
Last week, I attended the Women in Business Expo Virtual. Here's my three highlights from the two-day event.
Diversity and reputation management in business - an interview with Olive Strachan MBE (Part 2)
In the second half of our interview, we asked Olive Strachan what businesses need to consider when it comes to diversity and inclusion - what practical changes they can make and how they should approach the topic in the context of their reputation.
Diversity and inclusion in business – an interview with Olive Strachan MBE (Part 1)
In the first of a two part series, we sit down with Olive Strachan MBE to find out more about how she works with businesses on diversity and inclusion, as well as hearing her views on the recent Black Lives Matter movement
“You’re on mute”: How Zoom has changed business etiquette
With many of us conducting our meetings virtually over the past few months, Caroline Fletcher looks at how our business etiquette has changed in this time.
Leadership – can it be learned or is it just earned?
Books and podcasts can offer us a fresh perspective on leadership and lessons which we can apply to our day-to-day work. We share some of our top resources for leadership insights in this blog.
Leading through Coronavirus – can you ‘keep your head when all about you are losing theirs’?
With CEOs being tested to the limit, Nikki spoke to six leaders to understand how they’re leading their teams through the Coronavirus pandemic, and what they’ve learnt about themselves in recent weeks.
A Fourth Day whitepaper
The CEO and corporate reputation: How leaders promote and protect their businesses
CEOs from six technology companies, all at different stages of growth, discuss their attitudes towards personal profile. Download the whitepaper.
Doing good things in bad times: how businesses are contributing to the fight against Covid-19
We've been blown away by some of the stories of positivity we've witnessed in recent weeks. And our clients are doing everything they can to contribute to this. Here are a couple of examples.
What is the right tone for coronavirus comms?
How should you speak to your customers, and potential customers, in light of the coronavirus crisis? Should it be business as usual? Or should your tone of voice be dramatically different? We share some advice.