UK PR: media relations tips for US companies
Are you a US company that's looking to create a splash with a PR campaign in the UK? We've shared our top 7 tips for ensuring your media relations work effectively across the pond.
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Don’t just make a podcast – create something worthy of recommendation
The best PR happens when people and brands are recommended independently. That's why, if you’re going to produce your own podcast, you need to make sure people feel confident about passing it on.
Doing PR in the US: Q&A with Torch Communications
We sat down with our friends at US-based Torch Communications to chat about some of the communications considerations companies should be thinking about when setting up shop in the States.
How lockdown has led us to embrace every occasion
PRs are well-versed in taking advantage of awareness days/weeks/months in the calendar to secure their clients some coverage.
I signed up to Clubhouse and this is what happened
Clubhouse is the new hot kid on the social media block. Forget text or video, Clubhouse is all about the voice, with audio chat rooms available for almost any subject out there. So how do you do it?
PR measurement jargon buster: ‘Can Do’ measurement series, Part 5
A quick cheat sheet on a few of the key measurements we use in PR and what they mean in real terms.
Three highlights from the Women in Business Expo Virtual
Last week, I attended the Women in Business Expo Virtual. Here's my three highlights from the two-day event.
Diversity and reputation management in business - an interview with Olive Strachan MBE (Part 2)
In the second half of our interview, we asked Olive Strachan what businesses need to consider when it comes to diversity and inclusion
Diversity and inclusion in business – an interview with Olive Strachan MBE (Part 1)
In the first of a two part series, we sit down with Olive Strachan MBE to find out more about how she works with businesses on diversity and inclusion
“You’re on mute”: How Zoom has changed business etiquette
With many of us conducting our meetings virtually over the past few months, Caroline Fletcher looks at how our business etiquette has changed in this time.