In Germany beer is seen as part of the national identity. This is reflected in its widespread availability, everywhere from motorway stations to gyms. It’s even legal to buy beer at 16 years of age.
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Social media plays an important role in sales and marketing strategies. In Part 2 of our measurement series, Danny looks at how you should be measuring your activity on these platforms.
Virtual industry events have very quickly become the norm in 2020. But with everybody doing it, getting it right is more important than ever. Here we share our personal experiences of virtual events.
With many of us conducting our meetings virtually over the past few months, Caroline Fletcher looks at how our business etiquette has changed in this time.
With more and more of us working from home, LinkedIn has announced it's bringing Snapchat-style stories to the platform. Is LinkedIn looking to do something new? Or just following the crowd?
For marketing managers, finding the perfect location to host an event is not always easy. A quick Google will throw up the big corporate venues, including football stadiums, airport hotels and concert halls – but these are often too big, too ‘run of the mill’ or lacking in character.
Why taking your online relationships offline can be so valuable - for both your business and your social life
This week is National Conversation Week (NCW), which aims to encourage the act of – yep, you guessed it – having a conversation. But not an online one, or a phone call, or anything digitally assisted. Instead, NCW seeks to inspire us to reconnect through the physical act of talking.