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Alcohol and business: Should the UK follow the German approach to networking?

In Germany beer is seen as part of the national identity. This is reflected in its widespread availability, everywhere from motorway stations to gyms. It’s even legal to buy beer at 16 years of age.

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New to event organising? Here’s how to succeed

If you’re a marketer planning your first event, it can be all too easy to get distracted by the logistics and overwhelmed by smaller details. Lizzie shares some pointers to help keep things on track.

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SamsonVT

How we helped tech startup SamsonVT raise $5m in investment funding

We established the company as a credible provider of interactive 3D technical publications – helping to drive sales and attract investment

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The best coffee shops in Manchester

With people heading back into Manchester for both work and networking, we thought it was time to revisit and review a few of our favourite places to meet over a coffee.

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‘Can Do’ Measurement, Part 2: Measuring the impact of social media

Social media plays an important role in sales and marketing strategies. In Part 2 of our measurement series, Danny looks at how you should be measuring your activity on these platforms.

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Virtual insanity? The good and bad of online events

Virtual industry events have very quickly become the norm in 2020. But with everybody doing it, getting it right is more important than ever. Here we share our personal experiences of virtual events.

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“You’re on mute”: How Zoom has changed business etiquette

With many of us conducting our meetings virtually over the past few months, Caroline Fletcher looks at how our business etiquette has changed in this time.

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The online communities we all need right now

It's taken some time to transfer to working from home, but at Fourth Day our close-knit team has helped us to adjust.

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Trend chasing or innovating? Could ‘Stories’ create a new dynamic for LinkedIn?

With more and more of us working from home, LinkedIn has announced it's bringing Snapchat-style stories to the platform. Is LinkedIn looking to do something new? Or just following the crowd?

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5 places to host your event in Manchester

For marketing managers, finding the perfect location to host an event is not always easy. A quick Google will throw up the big corporate venues, including football stadiums, airport hotels and...

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