PR and journalism – an enduring and evolving relationship
How have relationships between PRs and journalists evolved over the years? Having worked in brand comms since the 90s, our Account Director, Rachel Murray, shares her thoughts and experiences
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B2B copywriting tips – taken from the world of journalism
Seeing as it’s National Storytelling Week (27th January - 4th February 2024), we thought this would be a great opportunity to share some tips on B2B writing - taken from the world of journalism
AI in journalism – threat or opportunity?
The use of AI is a hot topic in many sectors at the moment - but should it be considered a threat or an opportunity by journalists?
How work experience is helping me choose between PR and journalism
Olivia Ridgway, a final year student at University of Salford, shares how work experience has helped her better understand the close links between PR and journalism - and which career route to take
Long live regional and trade media: will quality journalism receive government support?
Drawing on examples of recent investigative stories that hit the headlines, Rachel shares why she believes the role of regional and trade journalism remains essential.
PR vs journalism: what is the better career choice?
It’s that time of year again when graduates find themselves expelled from the safety of their university bubble and are confronted with important life decisions.
False information is soaring. What does it mean for business?
In this article, Xanthe explores how the rise of misinformation and disinformation has become a significant risk for businesses.
Ghost Influencers – the nemesis of PR?
We in PR have a new threat: the ghost influencer. In this blog, Rachel explains who these influencers are and how they're undermining trust in the media.
How ‘slow news’ has emerged in a fast-changing media landscape
The way we share and consume news has changed entirely with 24-hour news channels and social media. But a new journalistic style is emerging - we find out more about the growing trend of 'slow news.'