Is Artificial Intelligence Coming for our Jobs?
We asked marketers about their hopes and fears for ChatGPT, and how they think it'll impact their work in the long and short term.
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Jobs in PR: What really stands out to employers?
About this time last year, I was travelling up to Manchester for my first interview with Fourth Day, a tech PR agency.
Breaking the Fourth Wall... with Carmel Giblin, ESCP
In our second edition of Breaking the Fourth Wall, Nikki speaks to Carmel Giblin, president and CEO of Ethical Supply Chain Program, about ESG, greenwashing and communicating across the supply chain
AI in journalism – threat or opportunity?
The use of AI is a hot topic in many sectors at the moment - but should it be considered a threat or an opportunity by journalists?
Work experience - worth it or not?
What can you gain from a work experience placement - and is it worth it or not? Our blog sheds some light on these questions
A year at Fourth Day - VR, a Twit and a lettuce
What a year 2022 has been! In her blog, Xanthe takes a look at some of Fourth Day's biggest talking points from the past 12 months.
UK PR: media relations tips for US companies
Are you a US company that's looking to create a splash with a PR campaign in the UK? We've shared our top 7 tips for ensuring your media relations work effectively across the pond.
“Next slide please.” How data will shape the post-pandemic news agenda
The pandemic has truly opened people’s eyes to the power of data, offering a huge opportunity for brands post-pandemic to help shape the news agenda and and get their voices heard.
TopCV
Launching a US brand in the UK
Launching CV-writing service TopResume in the UK required more than a name change. To raise the profile of TopCV, Fourth Day needed to establish the reputation of its career expert Amanda Augustine.
What is the right tone for coronavirus comms?
How should you speak to your customers, and potential customers, in light of the coronavirus crisis? Should it be business as usual? Or should your tone of voice be dramatically different?