5 pieces of advice for a successful media interview
Media interviews provide a fantastic platform for company spokespeople to raise awareness of their brand - but giving an effective interview is easier said than done.
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Interview with Jason Bradwell: Why I set up the B2B Better podcast
What's involved in making a great podcast? We asked Jason Bradwell, host of the B2B Better podcast, to share his experiences and advice.
Diversity and reputation management in business - an interview with Olive Strachan MBE (Part 2)
In the second half of our interview, we asked Olive Strachan what businesses need to consider when it comes to diversity and inclusion
Diversity and inclusion in business – an interview with Olive Strachan MBE (Part 1)
In the first of a two part series, we sit down with Olive Strachan MBE to find out more about how she works with businesses on diversity and inclusion
Measurement 101 - featuring an interview with measurement specialist Steph Bridgement
Measurement – it’s as important as the work itself. But measurement falls to the bottom of the priority list far too often. This is for a number of reasons...
It’s not about 8 out of 10 cats: how research can be a brilliant tool for building trust
Market research is a great way for B2B brands to grab attention - but how they can use it responsibly to build trust? Xanthe shares her thoughts
False information is soaring. What does it mean for business?
In this article, Xanthe explores how the rise of misinformation and disinformation has become a significant risk for businesses.
Ghost Influencers – the nemesis of PR?
We in PR have a new threat: the ghost influencer. In this blog, Rachel explains who these influencers are and how they're undermining trust in the media.
Breaking the Fourth Wall... with Sarah Turner, The Value Engineers
In the third edition of our interview series, 'Breaking the Fourth Wall', we speak to design and branding expert Sarah Turner.
Ethical Supply Chain Program
Positioning Ethical Supply Chain Program as a global leader in ethical practice
Our campaign helped raise awareness of the impact and importance of ESCP’s programs