Reading through our blog posts from the past year, you can tell it’s been a busy one here at Fourth Day.
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Measuring the value of PR, and its real impact, is something the industry has grappled with since its inception. Here Fourth Day director Nikki introduces a series of blogs on the thorny subject of measurement.
In the first of a two part series, we sit down with Olive Strachan MBE to find out more about how she works with businesses on diversity and inclusion, as well as hearing her views on the recent Black Lives Matter movement
What's the purpose of a website? Is it to generate traffic? Or to impress those who see it? Both? It can be hard to strike this balance, but it's important to try.
Radhaika and Sarah Jane attended the PRCA’s ‘World of Media’ event in Manchester on Thursday, where the tug of war between print and online journalism was in full swing.
Better Bankside is a London-based Business Improvement District (BID) which aims to promote the Bankside area of the capital as a thriving place to live, work and visit.