From Kylie Jenner to Barcelona: our top blogs from 2019
Reading through our blog posts from the past year, you can tell it’s been a busy one here at Fourth Day.
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PR and journalism – an enduring and evolving relationship
How have relationships between PRs and journalists evolved over the years? Having worked in brand comms since the 90s, our Account Director, Rachel Murray, shares her thoughts and experiences
Breaking the Fourth Wall... with Sasha El-Halwani, D2L
In our first edition of Breaking the Fourth Wall, Nikki speaks to Sasha El-Halwani, Integrated Marketing Manager at D2L, about how one conversation sparked a nine-month full funnel marketing campaign.
Over and out(age) - communications in a crisis
We reflect on one of the biggest IT outages in history and consider how the two tech companies at the heart of the crisis handled their communications
Has Generative AI made writer’s block a thing of the past?
Can GenAI be a helpful tool in overcoming writer's block? Xanthe gathers opinions from PR peers.
The rise of the B2B influencer
What do you think of when you hear the word ‘influencer’? We look at what a B2B influencer actually is, how they can be valuable to your business, and how you can start working with one.
Work experience - worth it or not?
What can you gain from a work experience placement - and is it worth it or not? Our blog sheds some light on these questions
Zuto
Establishing Zuto as the leader in ethical car finance
Our campaign demonstrated that Zuto is a company that lives its values and embodies the principles of business being for the benefit of people, communities and the planet
'Can Do' measurement, part 1: The truth about measuring PR
Measuring the value of PR, and its real impact, is something the industry has grappled with since its inception.
Diversity and inclusion in business – an interview with Olive Strachan MBE (Part 1)
In the first of a two part series, we sit down with Olive Strachan MBE to find out more about how she works with businesses on diversity and inclusion