Powered by AI - 4 tools that can make a difference
From how we organise our notes to creating background music, here’s a short list of AI services that are changing how we work - with the internet’s perennial caveat: all views are my own.
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Generative AI is a good copywriting hack, but that’s about it… for now
What role does Generative AI have to play in copywriting? Paul shares his thoughts
Don’t get accused of greenwashing: why brands must back up their claims
Paul Maher, Head of Client Strategy, explains why brands must back up their environmental claims to avoid greenwashing
Ethical Supply Chain Program
Positioning Ethical Supply Chain Program as a global leader in ethical practice
Our campaign helped raise awareness of the impact and importance of ESCP’s programs
4 things to think about before launching an international PR campaign
Launching your business in a new territory? Read Lizzie's top tips on international PR to ensure your communications translate.
Has Generative AI made writer’s block a thing of the past?
Can GenAI be a helpful tool in overcoming writer's block? Xanthe gathers opinions from PR peers.
The Ethical Supply Chain Program selects Fourth Day as UK and International PR partner
We're thrilled to be working with the Ethical Supply Chain Program, promoting the organisation's quest to champion integrity, transparency and sustainability across international supply chains.
Getting your story straight for Investors
We asked several investors to share their top tips on how startups can attract their interest
Envair Technology
Establishing Envair Technology as a thought leader in the pharmaceutical industry
Our campaign helped build Envair Technology's reputation, raised awareness of its expertise and established its credentials with its target audiences
American investors, AI and living forever
Xanthe attended the Sifted Summit where she listened to funders and startups from the tech industry talking about everything from the latest trends, to thorny topics.