We are delighted to announce that Fourth Day has been shortlisted for the inaugural 2018 UK Content Awards for B2B Content Campaign of the Year. The nomination is for a campaign, Putting a Price on Innovation, carried out with our client APS Group.
The UK Content Awards recognises excellence in content marketing, rewarding agencies and in-house teams for creating high quality, valuable content which attracts, informs and retains an audience to boost traffic and deliver profit.
Our campaign centred around an authoritative and thought-provoking campaign aimed at procurement professionals. This content managed to stimulate significant media interest, seeing our client secure fantastic international coverage in the United States and Europe.
Taking place on June 21, the event will be held at the Montcalm Marble Arch Hotel, London.
Nikki is a director and co-founder of Fourth Day