A year in four stories - our review of 2024
2024 has been busy - from elections to outages and outrage, there was a lot to take in. Here are our top stories from the year.
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Trend chasing or innovating? Could ‘Stories’ create a new dynamic for LinkedIn?
With more and more of us working from home, LinkedIn has announced it's bringing Snapchat-style stories to the platform. Is LinkedIn looking to do something new? Or just following the crowd?
Start Up Stories: Buying in to Your Own Brand
Last week a few of us from the Manchester office headed, bright and early, to a pre-work Q&A session at Rise Manchester.
Why visual images matter in B2B PR
In a saturated media landscape, images can capture journalists' attention, reinforce the credibility of a story and increase the likelihood of its uptake. But how should they look in a B2B context?
Breaking the Fourth Wall... with Chris Lee
For the latest in our Fourth Wall series, Nikki chats to B2B PR and content strategist Chris Lee about the rise of AI search.
What we can learn from milkmen about trust
Rachel ponders the importance of trust in B2B - plus how businesses can build it using communication and content
Generative AI is a good copywriting hack, but that’s about it… for now
What role does Generative AI have to play in copywriting? Paul shares his thoughts
False information is soaring. What does it mean for business?
In this article, Xanthe explores how the rise of misinformation and disinformation has become a significant risk for businesses.
Ghost Influencers – the nemesis of PR?
We in PR have a new threat: the ghost influencer. In this blog, Rachel explains who these influencers are and how they're undermining trust in the media.
Staying credible: how to combat a cacophony of fake news
Fake news continues to be the focus of widespread concern, and it’s now more important than ever that brands must be wary of contributing to the spread of factually incorrect information.