Ghost Influencers – the nemesis of PR?
We in PR have a new threat: the ghost influencer. In this blog, Rachel explains who these influencers are and how they're undermining trust in the media.
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Why ESG is becoming a key priority for Australian businesses
Our Brisbane-based colleague, Olivia Dodd, analyses Australia's approach to ESG and the challenges Australian businesses face when communicating about this topic.
PR and journalism – an enduring and evolving relationship
How have relationships between PRs and journalists evolved over the years? Having worked in brand comms since the 90s, our Account Director, Rachel Murray, shares her thoughts and experiences
Ethical Supply Chain Program
Positioning Ethical Supply Chain Program as a global leader in ethical practice
Our campaign helped raise awareness of the impact and importance of ESCP’s programs
4 things to think about before launching an international PR campaign
Launching your business in a new territory? Read Lizzie's top tips on international PR to ensure your communications translate.
The Best Pre-Work Breakfast Cafes in Manchester
We're spoilt for choice when it comes to choosing a breakfast spot near our Manchester office. We've shared 5 of our favourites in this blog - there's something for everyone here!
How important is a CEO’s profile to the success of a startup?
We’re often asked by clients about building their CEO's image. For startups looking for investment, it can make a huge difference.
Fourth Day PR to deliver pro bono support to the Greater Manchester Mayor’s Charity
Fourth Day will provide PR and content support to the Greater Manchester Mayor’s Charity as part of its charity partner programme.
Why SMEs should think about PR from the offset
For a small business, PR can sound quite intimidating - but a good approach can underpin and support all other marketing activities
Quandoo for Restaurants selects Fourth Day as UK and International PR partner
We're thrilled to be working with international restaurant booking platform Quandoo, managing thought leadership programmes across the UK, Germany and Australia