How can brands deal with disinformation and misinformation in an age where lies spread faster than truth - and people you talk to may not even exist?
How have relationships between PRs and journalists evolved over the years? Having worked in brand comms since the 90s, our Account Director, Rachel Murray, shares her thoughts and experiences
A 2023 Reuters Institute report has found that more young people are accessing news on Tiktok. What are the implications of this? Dominik Jones shares his thoughts.
The way we share and consume news has changed entirely with 24-hour news channels and social media. But a new journalistic style is emerging - we find out more about the growing trend of 'slow news.'
The issue of online trust is one that has snowballed since the 2016 US election. News sources and social media outlets have increasingly been scrutinised by the public for distributing “fake” stories.
Fake news is a phenomenon that has plagued democracies in recent years. It’s therefore, more important than ever that brands and aspiring thought leaders alike consider...