Staying credible: how to combat a cacophony of fake news
Fake news continues to be the focus of widespread concern, and it’s now more important than ever that brands must be wary of contributing to the spread of factually incorrect information.
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Telling truth in a world of lies: how brands can deal with disinformation
How can brands deal with disinformation and misinformation in an age where lies spread faster than truth - and people you talk to may not even exist?
PR and journalism – an enduring and evolving relationship
How have relationships between PRs and journalists evolved over the years? Having worked in brand comms since the 90s, our Account Director, Rachel Murray, shares her thoughts and experiences
Can TikTok and Insta Take Over the Traditional News Industry?
A 2023 Reuters Institute report has found that more young people are accessing news on Tiktok. What are the implications of this? Dominik Jones shares his thoughts.
How ‘slow news’ has emerged in a fast-changing media landscape
The way we share and consume news has changed entirely with 24-hour news channels and social media. But a new journalistic style is emerging - we find out more about the growing trend of 'slow news.'
The truth behind phoney five-star reviews
The issue of online trust is one that has snowballed since the 2016 US election. News sources and social media outlets have increasingly been scrutinised by the public for distributing “fake” stories.