AMEC's measurement month has seen a whole host of events run across the globe so, Emily thought now would be a great time to take stock and share what our approach to measurement is here at Fourth Day.
The pandemic has truly opened people’s eyes to the power of data, offering a huge opportunity for brands post-pandemic to help shape the news agenda and and get their voices heard.
Clubhouse is the new hot kid on the social media block. Forget text or video, Clubhouse is all about the voice, with audio chat rooms available for almost any subject out there. So how do you do it?
Good news has been distinctly lacking in 2020. A reaction to both the pandemic and various political and social crises has been a 'good news movement', organisations actively promoting positivity.
Content marketing has become crucial for most companies. But are you matching up the tactics you're using to share the content with the metrics to judge how it is performing?
Social media plays an important role in sales and marketing strategies. In Part 2 of our measurement series, Danny looks at how you should be measuring your activity on these platforms.
Virtual industry events have very quickly become the norm in 2020. But with everybody doing it, getting it right is more important than ever. Here we share our personal experiences of virtual events.
Last week, I attended the Women in Business Expo Virtual. Here's my three highlights from the two-day event.
Measuring the value of PR, and its real impact, is something the industry has grappled with since its inception. Here Fourth Day director Nikki introduces a series of blogs on the thorny subject of measurement.