Envair Technology
Establishing Envair Technology as a thought leader in the pharmaceutical industry
Our campaign helped build Envair Technology's reputation, raised awareness of its expertise and established its credentials with its target audiences
Search results
You searched for
Reflections on the PR industry
How are we measuring up?
AMEC's measurement month has seen a whole host of events run across the globe so, Emily thought now would be a great time to take stock ...
Substack - targeted journalism or a mess of opinions?
Is Substack a valuable, and trustworthy, place for PRs to operate in, or is it just a social media platform where a small amount of expert insight can be found? Xanthe gives her assessment
It’s not about 8 out of 10 cats: how research can be a brilliant tool for building trust
Market research is a great way for B2B brands to grab attention - but how they can use it responsibly to build trust? Xanthe shares her thoughts
What we can learn from milkmen about trust
Rachel ponders the importance of trust in B2B - plus how businesses can build it using communication and content
AFS Global
Positioning AFS Global as the first choice freight partner
Our campaign helped position AFS Global as an authoritative, informed industry leader
Generative AI is a good copywriting hack, but that’s about it… for now
What role does Generative AI have to play in copywriting? Paul shares his thoughts
Ghost Influencers – the nemesis of PR?
We in PR have a new threat: the ghost influencer. In this blog, Rachel explains who these influencers are and how they're undermining trust in the media.
Staying credible: how to combat a cacophony of fake news
Fake news continues to be the focus of widespread concern, and it’s now more important than ever that brands must be wary of contributing to the spread of factually incorrect information.