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Fake news is a phenomenon that has plagued democracies in recent years. It’s therefore, more important than ever that brands and aspiring thought leaders alike consider whether the information they are pushing out will be viewed as credible.
I always look forward to a visit to KPMG because, well, the views over Manchester offer a pretty nice spot to have your morning coffee. Which is exactly what I did last week at Business Cloud’s breakfast, ‘how tech has changed the face of PR and marketing.’