Breaking the Fourth Wall... with Sarah Turner, The Value Engineers
In the third edition of our interview series, 'Breaking the Fourth Wall', we speak to design and branding expert Sarah Turner.
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Is seeing still believing? How brands and content creators are navigating AI in imagery and video
Nikki quizzes Rob Fowell, director at All Caps Media, about the growing influence of AI in video and imagery - and how we can best navigate it.
AFS Global
Positioning AFS Global as the first choice freight partner
Our campaign helped position AFS Global as an authoritative, informed industry leader
Breaking the Fourth Wall... with Rachel Chesters
In this edition of Breaking the Fourth Wall, Danny speaks with Rachel Chesters, founder and managing director of Start Communication, about AI in marketing and communications.
Ghost Influencers – the nemesis of PR?
We in PR have a new threat: the ghost influencer. In this blog, Rachel explains who these influencers are and how they're undermining trust in the media.
Staying credible: how to combat a cacophony of fake news
Fake news continues to be the focus of widespread concern, and it’s now more important than ever that brands must be wary of contributing to the spread of factually incorrect information.
Telling truth in a world of lies: how brands can deal with disinformation
How can brands deal with disinformation and misinformation in an age where lies spread faster than truth - and people you talk to may not even exist?
A guide to ESG communications
Don't be shy: it's ok to say you're ethical
This guide is designed to help small and medium-sized businesses to communicate about their work in relation to the environment, society and good governance.
Carbon Literacy - how are you and your business impacting the planet?
Having attended a training course run by the Carbon Literacy Project, Danny tells us what it means to be Carbon Literate.
Why ESG is becoming a key priority for Australian businesses
Our Brisbane-based colleague, Olivia Dodd, analyses Australia's approach to ESG and the challenges Australian businesses face when communicating about this topic.