Xanthe Vaughan Williams

Director and Co-founder

Connect with Xanthe on LinkedIn

All about Xanthe

Xanthe co-founded Fourth Day in 2002, having worked previously in PR, journalism and IT.  She is based in our London office and specialises in messaging, writing and crisis management. One of her favourite things is finding out about other businesses, understanding new technologies and puzzling out the best ways of helping them to communicate with the world.

When not working with clients, Xanthe oversees the operational side of Fourth Day, making sure that the company’s team development, finance and business planning are all up to a high standard. Her guilty secret, which she has attempted in vain to hide from PR colleagues, is that she quite likes spreadsheets.

Xanthe loves theatre and the arts and is very pleased about the London office’s move to Somerset House, where both can be found in abundance. This ties in well with the company’s balance between clients who specialise in business technology and those which operate in the arts & not for profit space.

Recent articles by Xanthe

From Peterloo to the Euros: why real life matters

Our UK team (minus two isolating colleagues) recently gathered in Manchester for the first time in over 15 months and enjoyed a walking tour of the city. Xanthe shares thoughts on what she learned.

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PR in the UK – a beginner’s guide

It’s easy to assume that a common language and culture would mean that a PR programme can easily transfer from the US to the UK. But the reality is quite different. Here is our guide to UK PR.

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Good news, bad news or escapism - what do we want from our media during a pandemic?

How have our media consumption habits changed during the coronavirus lockdown? Our London director, Xanthe, collected views from colleagues, partners and journalists on the subject.

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7 tips for using PR to attract investment

How can tech start-ups and entrepreneurs, who are looking to catch the eye of investors, use PR to establish their credibility?

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Tech startup PR - head above or below the parapet?

Fourth Day founder Xanthe Vaughan Williams offered tech startup PR tips at the Plexal building, formerly the press office for the 2012 Olympics and now an innovation hub for “deep tech” startups.

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Berlin - still a cool kid, but is it time to grow up?

Following a visit to our Berlin office earlier this year, Xanthe Vaughan Williams shares her thoughts on how the city is flourishing into an exciting tech hub – but points out where there might still be room for improvement.

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