Xanthe Vaughan Williams

Director and Co-founder

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All about Xanthe

Xanthe co-founded Fourth Day in 2002, having worked previously in PR, journalism and IT.  She is based in our London office and specialises in messaging, writing and crisis management. One of her favourite things is finding out about other businesses, understanding new technologies and puzzling out the best ways of helping them to communicate with the world.

When not working with clients, Xanthe oversees the operational side of Fourth Day, making sure that the company’s team development, finance and business planning are all up to a high standard. Her guilty secret, which she has attempted in vain to hide from PR colleagues, is that she quite likes spreadsheets.

Xanthe loves theatre and the arts and is very pleased about the London office’s move to Somerset House, where both can be found in abundance. This ties in well with the company’s balance between clients who specialise in business technology and those which operate in the arts & not for profit space.

Recent articles by Xanthe

PR for startups - head above or below the parapet?

We spent last Thursday at the inspiring Plexal building, formerly the press office for the 2012 Olympics and now an innovation hub for “deep tech” startups.

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Berlin - still a cool kid, but is it time to grow up?

Following a visit to our Berlin office earlier this year, Xanthe Vaughan Williams shares her thoughts on how the city is flourishing into an exciting tech hub – but points out where there might still be room for improvement.

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Here's looking at you, Casablanca

Fourth Day enjoyed an inspiring few days overseas at the end of March. We assembled our teams from France, Germany and the UK in Casablanca for our annual offsite meeting.

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The Purpose of PR Survey 2018

Our industry is evolving constantly in response to advancements in digital technology and changes within the media, so pinning down the boundaries of PR is harder than ever.

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The Purpose of PR: it’s not just about the clicks

“What actually is PR?” This is a very reasonable question – and one that I’ve grown used to hearing from friends who don’t happen to have a job in communications.

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James and the Giant Press Release: PR in Roald Dahl's World

Bookworms rejoice – today is World Book Day! The international celebration of books and reading has been going for 20 years, and this got the Fourth Day team thinking about what we were reading two decades ago.

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