Xanthe Vaughan Williams

Director and Co-founder

Connect with Xanthe on LinkedIn

All about Xanthe

Xanthe co-founded Fourth Day in 2002, having worked previously in PR, journalism and IT.  She is based in our London office and specialises in messaging, writing and crisis management. One of her favourite things is finding out about other businesses, understanding new technologies and puzzling out the best ways of helping them to communicate with the world.

When not working with clients, Xanthe oversees the operational side of Fourth Day, making sure that the company’s team development, finance and business planning are all up to a high standard. Her guilty secret, which she has attempted in vain to hide from PR colleagues, is that she quite likes spreadsheets.

Xanthe loves theatre and the arts and is very pleased about the London office’s move to Somerset House, where both can be found in abundance. This ties in well with the company’s balance between clients who specialise in business technology and those which operate in the arts & not for profit space.

Recent articles by Xanthe

The value of awareness, credibility and reputation

Xanthe shares her top tips for building a well-constructed PR campaign with Comms Business, a publication covering the ICT Channel


American investors, AI and living forever

Xanthe attended the Sifted Summit where she listened to funders and startups from the tech industry talking about everything from the latest trends, to thorny topics.


Cultural changes for PR success in Europe vs. the US

Xanthe offers some tips to help US companies connect more effectively with media on the other side of the pond.


Communicating in a crisis – not as easy as it looks

There's no silver bullet to handling a PR crisis - but there are some rules, which if you follow, should prevent you from making things worse. Xanthe shares her top tips in this blog.


Four Calling Birds – 20 years of Christmas greetings in PR

Corporate Christmas cards have come on a journey over the past 20 years - but Xanthe believes receiving a paper-based one is still the most enjoyable.


A year at Fourth Day - VR, a Twit and a lettuce

What a year 2022 has been! In her blog, Xanthe takes a look at some of Fourth Day's biggest talking points from the past 12 months.