Xanthe Vaughan Williams

Director and Co-founder

Connect with Xanthe on LinkedIn

All about Xanthe

Xanthe co-founded Fourth Day in 2002, having worked previously in PR, journalism and IT.  She is based in our London office and specialises in messaging, writing and crisis management. One of her favourite things is finding out about other businesses, understanding new technologies and puzzling out the best ways of helping them to communicate with the world.

When not working with clients, Xanthe oversees the operational side of Fourth Day, making sure that the company’s team development, finance and business planning are all up to a high standard. Her guilty secret, which she has attempted in vain to hide from PR colleagues, is that she quite likes spreadsheets.

Xanthe loves theatre and the arts and is very pleased about the London office’s move to Somerset House, where both can be found in abundance. This ties in well with the company’s balance between clients who specialise in business technology and those which operate in the arts & not for profit space.

Recent articles by Xanthe

Pooling resources at the company offsite

Last month, we enjoyed our first company offsite in two years, spending three days in Portugal. Xanthe summarises her thoughts on the trip and why it's so valuable to spend time together as a team.


Founders and Funders: it’s all about the story

Fourth Day was recently a proud sponsor of the excellent 'Women in Venture Capital Night' organised by the MeetFounders organisation. Xanthe shares what she learnt from the evening in her blog.


The power of personal profile - how PR can help to attract investment

At B2B Marketing Expo 2021, Nikki Scrivener spoke to Paul Billingham of Knight Corporate Finance about the power of PR & how raising a personal profile can attract investment. Here are our takeaways


From Peterloo to the Euros: why real life matters

Our UK team (minus two isolating colleagues) recently gathered in Manchester for the first time in over 15 months and enjoyed a walking tour of the city. Xanthe shares thoughts on what she learned.


PR in the UK – a beginner’s guide

It’s easy to assume that a common language and culture would mean that a PR programme can easily transfer from the US to the UK. But the reality is quite different. Here is our guide to UK PR.


Good news, bad news or escapism - what do we want from our media during a pandemic?

How have our media consumption habits changed during the coronavirus lockdown? Our London director, Xanthe, collected views from colleagues, partners and journalists on the subject.