Xanthe Vaughan Williams

Director and Co-founder

Connect with Xanthe on LinkedIn

All about Xanthe

Xanthe co-founded Fourth Day in 2002, having worked previously in PR, journalism and IT.  She is based in our London office and specialises in messaging, writing and crisis management. One of her favourite things is finding out about other businesses, understanding new technologies and puzzling out the best ways of helping them to communicate with the world.

When not working with clients, Xanthe oversees the operational side of Fourth Day, making sure that the company’s team development, finance and business planning are all up to a high standard. Her guilty secret, which she has attempted in vain to hide from PR colleagues, is that she quite likes spreadsheets.

Xanthe loves theatre and the arts and is very pleased about the London office’s move to Somerset House, where both can be found in abundance. This ties in well with the company’s balance between clients who specialise in business technology and those which operate in the arts & not for profit space.

Recent articles by Xanthe

Good news, bad news or escapism - what do we want from our media during a pandemic?

How have our media consumption habits changed during the coronavirus lockdown? Our London director, Xanthe, collected views from colleagues, partners and journalists on the subject.


PR’s big moments of the past decade

Nikki and I asked a few clients and friends of Fourth Day for examples of inspired and/or terrible PR since 2010. KFC, Gordon Brown and, yes, Prince Andrew feature.


7 tips for using PR to attract investment

While there are several ways to attract investment from funders - one thing that's essential for tech start-ups and entrepreneurs, who are looking to catch the eye of investors, is establishing their credibility using PR.


Tech PR for startups - head above or below the parapet?

We spent last Thursday at the inspiring Plexal building, formerly the press office for the 2012 Olympics and now an innovation hub for “deep tech” startups.


Berlin - still a cool kid, but is it time to grow up?

Following a visit to our Berlin office earlier this year, Xanthe Vaughan Williams shares her thoughts on how the city is flourishing into an exciting tech hub – but points out where there might still be room for improvement.


Here's looking at you, Casablanca

Fourth Day enjoyed an inspiring few days overseas at the end of March. We assembled our teams from France, Germany and the UK in Casablanca for our annual offsite meeting.