A s a national charity, MHA enables people to live later life well. Through 90 specialist care homes, 70 thriving retirement living and 62 vibrant community groups and befriending services, MHA inspires the best care and wellbeing at every stage of later life.
With over 75 years’ experience, it puts people at the heart of everything it does in its homes and schemes across Britain. All donations and any surplus generated is invested into the services it provides for its 19,600 residents and members. It also employs over 7,500 people, supported by over 4,250 generous volunteers.
The PR objective:
Fourth Day has worked with MHA since 2016, raising the profile of individual homes by telling the stories of residents and staff. Our objective is to support occupancy and recruitment targets by demonstrating what a fantastic place an MHA care home is to live and work.
We work on stories that celebrate everything from significant birthdays, and anniversaries, to once in a lifetime experiences, friendships, love, events and anything else that celebrates the joy of life within an MHA home.
We also work on standalone projects, such as the Moment of Joy campaign aimed at highlighting the importance of music therapy to people living with dementia.
“The team at Fourth Day have supported our work in showcasing how care homes help people live later life well. They understand what makes a story and how to share that to support our communications objectives in raising MHA’s profile as one of the best care providers."Theresa Knight PR Manager, MHA
At a glance:
Media coverage Helped drive up occupancy and employment enquiries
Reach National, broadcast, regional, lifestyle and trade press coverage
Celebrity influencers High profile individual secured to endorse campaigns