Content

W e are surrounded by noise and words in our personal and professional lives. So, how do you cut through that with something fresh and relevant?

Many of our clients have the same challenge – to communicate a complex concept in a clear and compelling way. Our content marketing campaigns ensure our clients do this over the most effective channels – whether that’s through owned, earned or paid media.

With writers trained to turn highly technical or industry-specific subject matter into everyday language, we ensure our clients messages resonate with people. Because, whether at work or at home, we’re all still human beings.

To ensure the right information reaches the target audience in the most appropriate format, our trusted network of partners also help us to bring content to life through design, video, events and podcasts.

"Fourth Day's journalism background means they have the skills to deliver relevant and engaging content, often on complex topics, which is both factual and relevant."
Matt Royle Marketing Director, Probrand

Audio and visual

Audio and visual assets can help to amplify your campaigns. Fourth Day can advise on the best medium for getting your story across, and support the creation of this content through our network of partners.

Design

Catch the eye with great design

Great design can elevate the quality of content, emphasise key messages and ensure brand consistency. We regularly work with our creative partner to produce visuals that support and enhance our clients’ campaigns.

Video

Embrace the power of video

Video is a powerful and persuasive online medium. Whether you require video to support social media, digital platforms or events, we can support the filming and editing through our network of video producers.

Podcast

Engage a listening audience

With a combination of healthy listener numbers, engaged audiences and easy distribution, podcasts offer an exciting channel through which to reach an audience. At Fourth Day, we can support your podcasting with our partner, Story Publishing, whose team has two decades of experience creating audio for national broadcasters.

Our content packages

We can create a content campaign for you that includes everything from planning to promotion. See what’s included in a typical content package, along with a range of optional services, below.

  • Planning

    Standard

    • Agree:
      • Messaging
      • Target audience
      • Tone of voice
    • Ideas generation
    • Desk-based research
    • Internal & client interviews
    • Project schedule

    Optional

    • Secure contributions from authoritative influencers
    • Third party interviews
    • Commission research
  • Production

    Standard

    • Flagship content (e.g. ebook or whitepaper)
    • Supporting articles
    • Social media posts

    Optional

    • Email campaign copy
    • Additional thought leadership articles (for the media and social platforms - typically for LinkedIn)
    • Web teaser/ landing page copy and design work
  • Promotion

    Standard

    • Liaise and coordinate with any third party contributors
    • Share:
      • with third-party influencers
      • on social media channels

    Optional

    • Media outreach
    • Paid media partnerships
    • Speaking opportunities / events (e.g. roundtables,webinars, podcasts)
    • Social media scheduling
    • Paid social media

Typical prices range from £3,900 – £8,000+ (not including paid advertising and partnerships)

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