Ghost Influencers – the nemesis of PR?
We in PR have a new threat: the ghost influencer. In this blog, Rachel explains who these influencers are and how they're undermining trust in the media.
We in PR have a new threat: the ghost influencer. In this blog, Rachel explains who these influencers are and how they're undermining trust in the media.
How can brands deal with disinformation and misinformation in an age where lies spread faster than truth - and people you talk to may not even exist?
We all have different political views, so what's OK to share with your colleagues in the workplace?
In the UK, the working lunch is part of office culture for many of us - but in France, it is seen as an important time for socialising. Rachel asks our French colleagues and clients for their insight.
A 2023 Reuters Institute report has found that more young people are accessing news on Tiktok. What are the implications of this? Dominik Jones shares his thoughts.
The pandemic has truly opened people’s eyes to the power of data, offering a huge opportunity for brands post-pandemic to help shape the news agenda and and get their voices heard.