All about Nikki
Nikki co-founded Fourth Day in 2002 and has over 20 years experience in PR, communications and crisis management. Her experience spans technology, retail, not for profit and professional services. She is based in the Manchester office, which opened in 2011.
Nikki heads up client services for Fourth Day and provides strategic support across the company’s client base. She is doggedly persistent in her desire to get the best results and to prove the value of PR to organisations. She loves developing the Fourth Day team – which is jam-packed with inquisitive, entrepreneurial and creative minds, helping them to realise their full potential.
As well as volunteering as a mentor to start-up tech firms in the North West, Nikki also sits on the board of the social enterprise, Girls Out Loud.
Outside of Fourth Day she is a big music fan, a mum of three, ‘momager’ to a budding rock star and a lifelong supporter of West Bromwich Albion FC.
Recent articles by Nikki
Is seeing still believing? How brands and content creators are navigating AI in imagery and video
Nikki quizzes Rob Fowell, director at All Caps Media, about the growing influence of AI in video and imagery - and how we can best navigate it.
Breaking the Fourth Wall... with Chris Lee
For the latest in our Fourth Wall series, Nikki chats to B2B PR and content strategist Chris Lee about the rise of AI search.
Breaking the Fourth Wall... with Fran Darlington-Pollock
In this instalment of Breaking the Fourth Wall, we speak to Fran Darlington-Pollock, CEO of Greater Manchester Mayor's Charity, about the charity's mission and the importance of pro-bono support.
The blurred lines between personal and brand reputation
Building an individual profile can be hugely beneficial for business - but how do you get it right? Nikki shares some key questions for CEOs, business leaders and marketing teams to consider.
Breaking the Fourth Wall... with Carmel Giblin, ESCP
In our second edition of Breaking the Fourth Wall, Nikki speaks to Carmel Giblin, president and CEO of Ethical Supply Chain Program, about ESG, greenwashing and communicating across the supply chain
Breaking the Fourth Wall... with Sasha El-Halwani, D2L
In our first edition of Breaking the Fourth Wall, Nikki speaks to Sasha El-Halwani, Integrated Marketing Manager at D2L, about how one conversation sparked a nine-month full funnel marketing campaign.