Content Marketing

Content Marketing

Storytelling for brands

Quantity content is vital for brands that don't want their voice to be drowned out in a sea of marketing noise. Our journalistic pedigree will help you rise above this clamour to connect with your target audience.

Content Marketing

Our Content Services

In the competitive era of content marketing, any old tripe just won’t do.

Our copywriters make sure that all of your content strikes the right chord with your target audience.

We achieve this by researching your audience and the channels where they can be reached, before determining the content most likely to connect with them.

Only then will we devise a long term and measurable content marketing strategy for you.

Content Strategy

Content Strategy

Ensuring your content reaches its intended target requires an understanding of your audience and the marketing channels they like to frequent.

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Copywriting

Copywriting

We offer copywriting as the foundation of any PR campaign but also work on standalone content projects to support your business.

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Website content

Website content

Content is part of the web strategy from day one. We develop messaging and content that complements your site map, is optimised for search and delivers on your business goals.

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Marketing collateral

Marketing collateral

We can build a bank of marketing content that support both your reputation and your sales process.

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Award entries

Award entries

Winning awards ticks numerous boxes – from the internal feel good factor through their impact on sales and SEO.

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Marketing case studies

Marketing case studies

You own customers can be your best advocate and help you connect with potential customers by empathising with their challenges.

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Making it Happen

1500

Downloads of award nominated magazine

Probrand Group needed a marketing vehicle that could talk to customers across five brands, spanning software, IT services and hardware.

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60,000

Signatures raised for the campaign

#HerVoice is a campaign which aims to abolish rape culture and gender-based violence in India by raising public awareness

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67.5%

Increase in media coverage

The coverage generated from the campaign helped Better Bankside generate support for the Business Improvement District.

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Latest News

KFC’s fowl-pas: when adverts go wrong (and right)

Using pictures to make PR pop

How journalists view click-bait, fake news and modern threats to traditional media

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