Our industry is evolving constantly in response to advancements in digital technology and changes within the media, so pinning down the boundaries of PR is harder than ever.
We wanted to find out whether perceptions had changed since our original survey two years ago, so we spoke to 50 people working in marketing and PR, predominantly in the B2B sector. We mixed online and telephone interviews with face-to-face meetings to allow for a wider discussion.
To read the report, please click the download button at the top or bottom of the page. I hope you find the results interesting.
Xanthe Vaughan Williams
Co-founder and director, Fourth Day Public Relations