About Xanthe
Xanthe co-founded Fourth Day in 2002, having worked previously in PR, journalism and IT. She is based in our London office and specialises in messaging, writing and crisis management. One of her favourite things is meeting people running businesses, learning about new technologies and working out how Fourth Day can help them.
When not working with clients, Xanthe oversees the operational side of Fourth Day, making sure that the company’s team development, finance and business planning are all on track. Her guilty secret, which she has attempted in vain to hide from PR colleagues, is that she quite likes spreadsheets.
Xanthe also loves theatre and the arts and is very happy that Fourth Day’s London office is located in Somerset House, where creative endeavours are nurtured.
Recent articles by Xanthe
It’s not about 8 out of 10 cats: how research can be a brilliant tool for building trust
Market research is a great way for B2B brands to grab attention - but how they can use it responsibly to build trust? Xanthe shares her thoughts
False information is soaring. What does it mean for business?
In this article, Xanthe explores how the rise of misinformation and disinformation has become a significant risk for businesses.
Telling truth in a world of lies: how brands can deal with disinformation
How can brands deal with disinformation and misinformation in an age where lies spread faster than truth - and people you talk to may not even exist?
A guide to ESG communications
Don't be shy: it's ok to say you're ethical
This guide is designed to help small and medium-sized businesses to communicate about their work in relation to the environment, society and good governance.
(Not) everybody’s heard about the bird(s)
From the company's inception in 2002 until present day, Xanthe walks us through the evolution of Fourth Day's brand.
Breaking the Fourth Wall... with Sarah Turner, The Value Engineers
In the third edition of our interview series, 'Breaking the Fourth Wall', we speak to design and branding expert Sarah Turner.