All about Rachel
Rachel has worked in PR for 20 years and joined Fourth Day in 2006. She has worked in both B2B and B2C markets and her career has seen her handing prizes to Prince Charles at an awards ceremony, appearing on the Chris Evans breakfast show in rollerboots and lining up with cabinet ministers for a DTI launch.
Rachel is a brilliant storyteller and is a big fan of the age old communication technique of talking. She just wishes more journalists would pick up their phones to chat! A graduate of French and Italian, Rachel loves languages and is currently learning the ukelele.
Recent articles by Rachel
What we can learn from milkmen about trust
Rachel ponders the importance of trust in B2B - plus how businesses can build it using communication and content
Ghost Influencers – the nemesis of PR?
We in PR have a new threat: the ghost influencer. In this blog, Rachel explains who these influencers are and how they're undermining trust in the media.
PR and journalism – an enduring and evolving relationship
How have relationships between PRs and journalists evolved over the years? Having worked in brand comms since the 90s, our Account Director, Rachel Murray, shares her thoughts and experiences
How important is a CEO’s profile to the success of a startup?
We’re often asked by clients about building their CEO's image. For startups looking for investment, it can make a huge difference.
Is print media for the shredder?
With circulation figures for print media in decline, should publishers put their efforts into digital, or is there a reason to press on with increasingly costly print runs?
What do the French think about the UK's working lunch culture?
In the UK, the working lunch is part of office culture for many of us - but in France, it is seen as an important time for socialising. Rachel asks our French colleagues and clients for their insight.