Good news has been distinctly lacking in 2020. A reaction to both the pandemic and various political and social crises has been a 'good news movement', organisations actively promoting positivity.
Social media plays an important role in sales and marketing strategies. In Part 2 of our measurement series, Danny looks at how you should be measuring your activity on these platforms.
Virtual industry events have very quickly become the norm in 2020. But with everybody doing it, getting it right is more important than ever. Here we share our personal experiences of virtual events.
Last week, I attended the Women in Business Expo Virtual. Here's my three highlights from the two-day event.
Measuring the value of PR, and its real impact, is something the industry has grappled with since its inception. Here Fourth Day director Nikki introduces a series of blogs on the thorny subject of measurement.
The way we share and consume news today has changed entirely with 24-hour news channels and social media. But a new journalistic style is emerging - we find out more about the growing trend of 'slow news.'
In the second half of our interview, we asked Olive Strachan what businesses need to consider when it comes to diversity and inclusion - what practical changes they can make and how they should approach the topic in the context of their reputation.
In the first of a two part series, we sit down with Olive Strachan MBE to find out more about how she works with businesses on diversity and inclusion, as well as hearing her views on the recent Black Lives Matter movement
With many of us conducting our meetings virtually over the past few months, Caroline Fletcher looks at how our business etiquette has changed in this time.
If you're making the move to virtual events, Lizzie Wood has some tips for you, fresh off the back of organising our first virtual Honest Talks
In our latest Honest Talks event, our panelists explored what it means to be a leader in 2020.
Books and podcasts can offer us a fresh perspective on leadership and lessons which we can apply to our day-to-day work. We share some of our top resources for leadership insights in this blog.
With 9% of the UK marketing workforce either furloughed or made redundant, teams are already having to do more with less budget. So, what will Q3 and Q4 2020 look like for UK marketers?
Honest Talks with Fourth Day is back with Leadership in 2020 – a discussion which explores the big issues impacting business leaders today.
With CEOs being tested to the limit, Nikki spoke to six leaders to understand how they’re leading their teams through the Coronavirus pandemic, and what they’ve learnt about themselves in recent weeks.
A Fourth Day whitepaper
CEOs from six technology companies, all at different stages of growth, discuss their attitudes towards personal profile. Download the whitepaper.
With a constant barrage of breaking stories and a Covid-19 focused news cycle, it can feel like a struggle to cut through and make yourself heard at the minute. But there are ways to make it work, and work well. Here's how.
How have our media consumption habits changed during the coronavirus lockdown? Our London director, Xanthe, collected views from colleagues, partners and journalists on the subject.