Whatever your level of experience, there is always more that you can learn.
For media interview techniques, an hour or so with a working journalist can help you to hone your performance and provides a useful practice ground for refreshing the delivery of your messages.
It can also help to hear from the horse’s mouth the kind of information that today’s media require and the new pressures that journalists are facing in terms of time and resources.
Fourth Day provides bespoke courses to match your level of experience and target media. For smaller organisations or for those who are new to PR, we also offer PR basics workshops.
"Thorough media training means interviewees can exploit every press opportunity to the maximum and get their message across with confidence. It prepares people to work within the compressed deadlines of today’s media and produces effective coverage. This generates sales and builds brands at a fraction of the cost of advertising." - Michael Dempsey, freelancer, Financial Times and Fourth Day media trainer.