Brand positioning

Brand positioning

When you’re about to kick off a new campaign it pays to have a good understanding of where you are and where you want to be.

Even if you have recently carried out a branding exercise, which is frequently the case before a PR launch, we recommend that we start with a review of your perception in the media and a comparison with your competitors.

This makes it possible not only to set measurable targets but also to monitor success.

We can also work with you to determine target audiences, key personas, your value proposition, tone of voice and the messages that will resonate with all of your stakeholders.

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