When you’re about to kick off a new campaign it pays to have a good understanding of where you want to be.
You may have recently carried out a branding exercise, this is frequently the case before a PR launch. If this is the case, it's often helpful to review how you are currently perceived in the media and how this compares with your competitors. With this information at hand, it's then possible to set targets and monitor your success as you move towards your goals.
We can work with you to determine target audience personas, your value proposition, tone of voice and the messages that will resonate with all of your stakeholders.