Chloe Roberts

Account Executive

Connect with Chloe on LinkedIn

All about Chloe

Prior to joining Fourth Day, Chloe studied Criminology and worked in the criminal justice sector, including in a crown court and prison setting. She has also previously worked in events – both roles having given her an exceptional ability to remain calm under pressure.

Based in the London office, Chloe loves collaborating with and meeting new people, and delivering content and media relations campaigns for her clients.

Outside of work she loves photography, horse riding and going to gigs. She also enjoys an entrepreneurial sideline in styling, upcycling and selling vintage furniture.


Recent articles by Chloe

Cross-channel PR

In the words of Audrey Hepburn, “Paris is always a good idea.” With its graceful architecture and tree-lined boulevards (and the less idyllic congestion), Paris is known as one of the world’s most elegant cities. Both huge fans of travelling, Sarah Jane and I jumped at the chance to spend a few days with our colleagues at Quatrieme Jour last week.


Staying credible: how to combat a cacophony of fake news

Fake news is a phenomenon that has plagued democracies in recent years. It’s therefore, more important than ever that brands and aspiring thought leaders alike consider whether the information they are pushing out will be viewed as credible.


We've moved!

Fourth Day’s London team has moved. Our new office is in the fabulous setting of Somerset House - one of the city’s most spectacular and well-loved cultural spaces overlooking the river Thames.


Honest Talks and social media: a roundup of the event

On Wednesday evening, we hosted the third event in our Honest Talks series, with discussion this time revolving around social media and the role it has to play in our professional and personal lives.


Exploitation or opportunity? Making the case for an internship in PR

Speaking from my own experience, the internship I undertook at Fourth Day offered me a valuable opportunity to dip a toe in the world of PR and allowed me to experience the day to day realities of working in the industry.


Agency life: an intern’s perspective

In my second year at Manchester Metropolitan University studying Marketing Management, an opportunity for work experience arose through the Agency Life unit. Agency Life is designed to show students what it’s really like working in a busy agency, to equip them with skills and experience which will prepare them for their future careers.