Fourth Day has always loved working in this industry sector. The company’s first client in 2002 was a rapid prototyping company and we soon extended our experience to include technology providers, trade bodies, industry analysts and distribution companies.

Our expertise lies in communicating not only the trade stories, but also the business significance of our clients’ work in these sectors. We also love building relationships with our clients’ customers and our clients trust us to manage this aspect of their marketing campaign on their behalf.

“In France and in the UK, the directors’ experience of the supply chain goes back long before the company was founded. We understand the sector so know how to go about positioning a story for the national media as well as the trade magazines.”
Antoine Billon, Quatrieme Jour.


DHL Supply Chain case study :
Quatrième Jour has worked with DHL Supply Chain, the world’s largest logistics specialist, since the summer of 2008. Building relationships with the business dailies and increasing the company’s presence across the logistics, supply chain and vertical media have been key priorities for the campaign. The strategy has also been designed and exectured to support the company’s sales activities, particularly as it brings new services to market.

We also manage the DHL Supply Chain customer reference programme as well as communication around the company’s sponsorship of the Master Logistique, a qualification offered by the University of Sorbonne.

More recently Quatrième Jour has assumed responsibility for the DHL Supply Chain intranet, ensuring that the most up to date content, marketing and press relations materials are available to staff.