Fourth Day’s business and professional services division provides PR and communications services to clients across the marketing services, research, HR, corporate finance, accountancy and legal sectors.

Many of our clients rely on us to build thought leadership programmes that enable them to stand out in their industries. We do this by using the right channels to reach their target audiences, from national and broadcast media to individual bloggers.

“We love working with companies that don’t churn out a multitude of inane press releases. It enables us to get our creative hats on and develop meaningful stories ourselves.”
Nikki Scrivener, Fourth Day.


Livingstone Partners case study :
Since December 2007 Fourth Day has worked with corporate finance boutique Livingstone Partners to raise its profile in the trade, vertical, business and national media.

Tapping into the industry knowledge of its partners and producing insightful thought leadership pieces for top target media has been one of our key objectives.

Livingstone operates in a highly competitive market, crowded with global and niche players and susceptible to the highs and lows of the economy. Demonstrating deep sector knowledge, a willingness to comment on the state of the industry, reacting to breaking news and providing available, reliable spokespeople have all been instrumental in ensuring that Livingstone Partners stands out against its competitors in the media.

Results:
Personal introductions to key national journalists and coverage in The Guardian, The Independent, The Sunday Times and The Mail on Sunday; regular coverage in business titles such as Director and Growing Business; increased presence in the mergers and acquisitions press; opinion pieces placed in key vertical markets including construction, marketing and facilities management.