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Media Relations Analyst Relations Internal communications Other influencers Copywriting Digital and social media Training International

Fourth Day offers a wide range of services to help businesses communicate effectively. Whether your organisation is a start-up seeking greater name recognition from prospective customers, an established company striving to strike the right note of authority in the financial markets or a specialist vendor focusing on a particular industry sector, we will provide you with a tailor-made programme.

For all of our clients, regardless of size, we provide a reliable foundation that brings in a regular flow of results. More than this, however, as a small, experienced team, we go further to make sure that your voice will be heard above the competition. We apply our collective expertise to find new ways to hold the attention of the national, regional, trade or social media that matter to you.


Media Relations

The media, whether print, online, broadcast or social, are at the heart of most PR campaigns. At its most basic level, our job is to make sure that your name is appearing in the right media and in the right context. Any good PR agency should be investing in its own relationships with the media, and in keeping up with the current news agenda. At Fourth Day we all review the national and trade media every morning, discussing stories that may provide opportunities for our clients and looking out for new names or new columns.

Our media relations campaigns follow a set five-step structure; initial positioning and message development, identification of target media, planning, outreach, and measurement.

The tactics we use will vary according to the media and messages but we pride ourselves on our ability to achieve outstanding results for our clients even where corporate or product news stories or media-friendly customers are unavailable.



Analyst Relations

For IT companies it is essential that the industry analysts know about you – not only because they can have a direct influence on potential customers, but because they are so frequently called upon as pundits by the media. Analysts can also provide valuable feedback about their perception of your products and about trends and the “word on the street”. We work with the major analysts in the technology sector as well as with some smaller, specialist firms and plan our analyst relations programmes in a similar way to our media relations. We will identify the key influencers and brief them regularly to ensure that they understand your business and market positioning, particularly when a relevant report is being produced.



Internal communications

In the desire to reach your external audiences, those closer to home are often forgotten. If your own employees aren’t spreading the right message, you are wasting a huge opportunity. We implement internal communications strategies on a limited or grand scale to ensure that everyone within the organisation feels valued and informed.



Other influencers

We do not confine ourselves to the media in our communications programmes. For some of our clients, we conduct campaigns aimed at professional bodies, civil servants or other advisors. As our business involves meeting a wide range of people, we also keep an eye out for opportunities to provide introductions which may be helpful to our clients.



Copywriting

Fourth Day has a very strong copy writing team, employing former journalists and professional copywriters on its staff. This offers our clients an edge in terms of the press materials we produce for them but also enables us to provide additional services such as the writing of web copy and marketing materials.



Digital and Social Media

Fourth Day always takes digital channels into account when planning a campaign. This might include Twitter, LinkedIn, Facebook, FourSquare or the latest mobile apps. While some social media channels will fall naturally into a wider campaign, we also offer community building, SEO, managing blogs and Twitter feeds and monitoring services.



Training

Whatever your level of experience, there is always more that you can learn. For media interview techniques, an hour or so with a working journalist can help you to hone your performance and provides a useful practice ground for refreshing the delivery of your messages. It can also help to hear from the horse’s mouth the kind of information that today’s media require and the new pressures that journalists are facing in terms of time and resources. Fourth Day offers not only media training but also, for smaller organisations or for those who are new to PR, regular “PR Basics” workshops.



International

As well as our own office in Paris , we have a network of partners across the world. We frequently represent our clients in more than one country, and offer translation and co-ordination services. We also offer a “light” PR service in which we manage direct contact with trade media in Europe from our London office.