Fourth Day provides the following services to its clients: (please click on a link below for more information)

Media Relations Analyst Relations Copywriting Media events Awards Government Social Media Training Trade bodies Web design Internal communications Translation services Co-ordination

Everyone has something to say, but how you tell your story determines whether anyone will listen. Our philosophy at Fourth Day is founded on the principle that PR is all about the intelligent use of information...

Media Relations

Your prospective customers are likely to be influenced most by a small number of publications. In order to communicate with them effectively on your behalf, we take a highly focused approach, selecting the most influential titles for your target sector. Combined with a solid understanding of your products and a good relationship with the right journalists, this allows us to make maximum use of our resources and to measure results effectively.


Analyst Relations

Industry analysts can influence both the media and your potential customers. As such, communication with analysts forms a vital part of most PR campaigns. We work with the major analysts in the technology sector and plan our analyst relations programmes in a similar way to our media relations. We identify the key influencers and regularly brief them to ensure that they understand your market positioning, particularly when a relevant report is being produced.


Copywriting

One of our strengths is the ability to produce copy in varying degrees of technical complexity. Writing is of course an integral part of every public relations campaign, but we also undertake separate assignments to produce case studies, white papers, web site text and by-lined articles.


Media events

Events can be a valuable way of communicating with a wider audience, particularly when demonstrating thought leadership. From round tables to press conferences we find the right messages, speakers and venues to help you achieve your objectives. We will take care of everything from the initial concept to the finer day-to-day details.


Awards

Awards are a good way to build your reputation as a thought leader and to say thank you to your customers, partners and employees. We identify the awards that offer the best return for your efforts and produce the entry to give you the best possible chance of winning.


Government

A high percentage of news is based on politics so we constantly monitor government announcements and initiatives for potential news angles.
We also offer a contact programme in which we will introduce you to relevant civil servants, MPs or advisors. The contact programme is developed according to your specific requirements to support business objectives. For example, if you are looking to develop sales opportunities in government and the public sector, we will identify useful contacts and arrange briefings to exchange advice and information.


Social Media

It’s our business to be all over the media that your customers use, whether on or offline, but we won’t Twitter on about social media sites just to impress you. Our PR campaigns will be tailored to reach the right people, whether it’s a section editor on the FT or a fully paid-up member of the blogerati.


Training

We offer a range of sessions on subjects related to communication. These include presentation training, media training, crisis planning and various levels of public relations training. We employ working journalists to assist with many of these sessions.


Trade bodies

Depending on your sector, communication with industry organisations and trade associations can be a useful addition to a public relations programme. Many have their own communications networks which may be of help to you. Our role is to establish a communication channel with those which we agree to be most relevant.


Web design

Your website should reflect the personality of your company, and echo the messages that you have developed for your PR and marketing campaigns. We can help you to develop your brief for website projects or design, build and write your entire site using our own team.


Internal communications

In the desire to reach your external audiences, those closer to home are often forgotten. If your own employees aren’t spreading the right message, you are wasting a huge opportunity. We can implement internal communications strategies on a limited or grand scale to ensure that everyone within the organisation feels valued and informed.


Translation services

If you have got news, why not tell it to the world? We help our clients distribute their stories across the globe and can take the hassle out of organising translation.


Co-ordination

A large proportion of our clients have agencies in more than one territory. We relish the challenge that co-ordination requires. Whether you are looking for an agency to co-ordinate two or 20 countries we will do all the hard work – all you see is a well-oiled machine!