Monitoring changes on Twitter, LinkedIn and Facebook is a fun part of working in PR. As with much in the digital world, these platforms are constantly evolving as they adapt to changes in user behavioural patterns.  Noticeable recent trends have included Twitter’s attempts to improve trust by off...

“What actually is PR?” This is a very reasonable question – and one that I’ve grown used to hearing from friends who don’t happen to have a job in communications. These days it seems that the PR industry itself has become a little unsure of the correct response as it examines where its boundarie...

Big tech was put on trial in 2017, with firms enduring an onslaught of criticism throughout the year. This culminated in a parliamentary committee grilling representatives from YouTube, Twitter and Facebook in December about extreme and offensive content shared on their respective platforms. It w...

As with so many things internet-related, the Dark Net began with good intentions. Essentially, it was used by naval analysts to hide their IP addresses when they went online. In fact, any one of us can download and access the web via TOR (The Onion Router) to protect our identity. There are up to...

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